Sultan Sera, which is part of MB Holding and operates in Aydın, combined its technology and information capacities and reached a record production capacity for the 2015-2016 winter season.
Sultan Sera, which is in its fifth season of soilless production with its geothermal heated technological glass greenhouse in Aydın, broke the winter season record of 2015-2016 in truss tomato cultivation.
In the Sera, which is shown as an exemplary project that brings unsuitable lands for agriculture into the economy with the soilless farming method and uses our country’s natural resources in the most efficient way, 90 percent of the production is done by women.
Underlining the importance of women’s employment in production in terms of increasing the level of welfare and sustaining development, Sultan Sera General Manager Neslihan Budaklı stated that their company particularly focuses on women’s employment, provides employment opportunities to the surrounding villages and that women crown their success.
Budaklı, who stated that the technical equipment provides a suitable environment for the education and training of universities, and that Sultan Sera employees are provided with an encouraging working environment in addition to professional development training, said; “In our greenhouse, which we have transformed into a training center, we consider it our duty to train qualified greenhouse employees and to inform the local people from time to time about the importance of greenhouse farming. Sultan Sera, which has become an example of success, has managed to become a symbol of women’s power in the region with the fact that the majority of its employees are women. We would like to thank all our team members who have contributed to taking our success to the next level.”
Neslihan Budaklı, who said that they aimed for organic nutrition in agriculture by using biological control techniques and that they had a very active season in this context, said; “All kinds of production in our business are carried out and documented according to process quality systems. Our production discipline and sales strategy carried out this year allowed us to achieve great success. The quality and tonnage effect achieved in the cluster increased our marketing power and it was a year in which we achieved superiority compared to previous years in terms of sales figures. The sales we realized and customer satisfaction returned to us as a source of motivation and a success story.”
Budaklı said; “The basis of this success lies in Sultan Sera’s advanced technological infrastructure and state-of-the-art production techniques. Just having knowledge or just having an advanced technological greenhouse is not enough for this, these two parameters must come together flawlessly and be applied meticulously.”
“Doğru Çeşitler, Doğru Uzman Kişilerin Ellerine Bırakıldığında Yüksek Verim ve Kalite Kaçınılmaz Olacaktır”
Production Manager Ceyhun Cihan stated that in order to obtain the highest level of efficiency from new generation greenhouse farming, the latest methods in air conditioning, fertilization and irrigation techniques can be applied on time and correctly with a good team and the target can be achieved; “Based on the difficulties experienced in the market in previous years, this year was a season in which we focused on quality and shelf life in truss tomatoes. When we achieved the desired criteria with different strategies and supporting products, we also eliminated our marketing, storage and transportation problems. We measured our current tonnage as 25-27kg/m2 and reduced our labor by 34 percent compared to previous years. We achieved success for ourselves with the good results of assigning employees with a certain sense of responsibility and performing operations at the right times and implementing them within the system. This year, the 12-period climate strategy that we applied especially in terms of air conditioning according to the current radiation conditions provided the highest level of benefit to the plant. No matter what the conditions are, high yield and quality will be inevitable when the right varieties are left in the hands of the right experts.”
Emphasizing that they are the leading company in the sector in terms of quality and efficiency increase, Production Manager Cihan underlined that they believe that they will make a name for themselves as a team under the MB Holding roof and concluded his speech by stating that they will not deviate from the principle of “Success is the greatest happiness.”
